Adformatie Academy: Masterclass Day

Adformatie Academy: Masterclass Day

Under the banner of Adformatie Academy we organise a Masterclass for creative agencies on Friday, 11th November. The theme is ‘Positioning and Growth Strategy’. Tickets are going fast. However, there are still a number of places available.

Retrospect: SXSW Interactive Festival

Retrospect: SXSW Interactive Festival

It’s been a month since the SXSW Interactive Festival in Austin, Texas. Time to look back. I was there to connect with my network, but also as Chairman of the Dutch Digital Design foundation. We organised ‘The Future of Experiences’ for 200 attendees. Below a brief account of my time in Austin, as well as the post-SXSW event in Pakhuis de Zwijger, Amsterdam.

Top ranking in DeMedia100 2022 lists

Top ranking in DeMedia100 2022 lists

Top ranking in two lists of influential people in the media- and agency world: No 6 in the Ad Agency 50 list and No 52 in the Complete DeMedia 100 list. A great recognition by colleagues in the industry.

New office: Capital C Amsterdam

New office: Capital C Amsterdam

I moved to Capital C Amsterdam this month - the new creative hub of the city - located in the former Diamond Exchange. A beautiful building, full of character. The editorial team of the Dutch marketing trade publication Adformatie and marketing trade associations like VIA Nederland, MWG and ADCN are also located here.

Adformatie: 10 years in business

Adformatie: 10 years in business

On the occasion of my anniversary, 10 years of specializing in positioning and growth strategy, Dutch leading press title Adformatie published a beautiful three-page interview. With quotes from respected peers Wesley ter Haar (MediaMonks), Annemieke Deering (Dutch Digital Agencies), Gert Franke (Clever°Franke), Tijmen Mulder (Robot Kittens) and Liza Enebeis (Studio Dumbar).