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Information


Specialist in Positioning
and Growth Strategy

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Information


Specialist in Positioning
and Growth Strategy

About Bert Hagendoorn

I’m proud to be seen as one of the leading positioning and growth strategy specialists in the Netherlands, working with numerous creative businesses and entrepreneurs. I help them move on to the next level, together with my six-step plan, tailor made workshops and coaching sessions. This gives them focus, direction, a sharper story, better visibility, overall strategy and ultimately a better business. For almost ten years now, I have assisted many creative brands in this way.

Next to my job I am Partner manager of The Master's programme in Digital Design, a unique collaboration between nine digital agencies with the Amsterdam University of Applied Sciences - Hogeschool van Amsterdam (HvA). maI’m also the founder of Dutch Digital Design, part of Dutch Digital Agencies. We showcase the best digital work from Dutch digital designers and agencies, promoting the Dutch design mentality - through publications, press, social media and events in and outside the Netherlands.

My network is as large as it is varied - I love bringing organizations, brands, agencies and individuals together. As part of this, I’m a co-initiator of the Dutch creative trade mission ‘Embassy of Dutch Creativity’ during Cannes Lions and events like ‘Digital Dinner Amsterdam’. I’m also an advisory board member at the Dutch Design Week and jury member of many creative awards, including SpinAwards, The FWA ‘Site of the Year’ and Dutch Design Awards.

 

Positioning and Strategy

The first three steps of my six-step plan cover the internal and external analysis of your business, the goals, overall strategy and positioning. Those are then translated into a well-thought-through communication strategy covered by the last three steps of my plan, including planning and monitoring results. At the end I will deliver a complete and easy-to-read document, for immediate use by departments of communication, sales, HR and other employees. I can also help with the implementation of your new communication strategy, and introduce you to the relevant people at events, awards and press. As a guide, a project like the above will take approximately two months, including a 3-hour team working session each week. 

 

Organizations and events

Over the years, I have assisted many creative and digital organizations, events and brands with their local or international activities, using my network of agencies, brands, speakers, and other connections. Here are some of them: Creative Social, FITC, Awwwards, Advertising Week, Digital Podge, The Next Web, Design Yatra, Adobe and Microsoft.

 

My clients

My clients include some of the leading creative businesses and entrepreneurs in the Netherlands. Amongst them are:

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Contact


Let’s work together!

Find out what I can do for you.

+31 (0)6 47262644        Contact

Contact


Let’s work together!

Find out what I can do for you.

+31 (0)6 47262644        Contact