BERT_HAGENDOORN_2019_ERT5720_OK.jpg
BERT_HAGENDOORN_2019_ERT5677_OK.jpg
BERT_HAGENDOORN_2019_ERT5720_OK.jpg

Information


I help creative entrepreneurs with positioning and growth strategy

SCROLL DOWN

Information


I help creative entrepreneurs with positioning and growth strategy

About Bert Hagendoorn

I’m proud to be seen as one of the leading positioning and growth strategy specialists in the Netherlands, working with numerous creative businesses and entrepreneurs in the business to business market. I help them move on to the next level, together with my six-step plan, tailor made workshops and coaching sessions. This gives them focus, direction, a sharper story, better visibility, overall strategy and ultimately a better business. For almost ten years now, I have assisted many creative brands in this way.

Next to my job I am founder and chairman of Dutch Digital Design. We showcase the best digital work from Dutch digital designers and agencies, promoting the Dutch design mentality - through publications, press, social media and events in and outside the Netherlands. The foundation has 24 digital agencies associated as partners.

My network is as large as it is varied - I love bringing organizations, brands, agencies and individuals together. As part of this, I’m a co-initiator of the Dutch creative trade mission ‘Embassy of Dutch Creativity’ during Cannes Lions and events like ‘Digital Dinner Amsterdam’. I’m also an advisory board member at the Dutch Design Week and jury member of many creative awards, including The FWA ‘Site of the Year’ and Dutch Design Awards.


Positioning and Growth

Creative businesses and entrepreneurs need to work on their reputation. With distinctive work, the right positioning and good visibility. A strong positioning is the basis for all communications: it provides clarity internally, creates the base for external communication and the right spot in the mind of potential clients. Next to that, it is important to have a solid strategy for growth. But looking at your own business from a distance and defining your own positioning and growth strategy is difficult to do.


BERT_HAGENDOORN_2019_ERT5665_OK.jpg

Ten years experience

I like to help with that: as a process guard and at the same time a sounding board with the outside world. In the Netherlands I am the business to business specialist in this field, with practical experience for more than 70 creative agencies and brands. I am an expert on the market, look from the outside in and help with the focus, direction and growth of the company. With my six-step plan we go through all aspects and create a strategy document and implement it, so your management, communications and sales departments can work on the growth of your business.


My six-step plan

The first three steps of my six-step plan cover the internal and external analysis of your business, the goals, growth strategy and positioning. Those are then translated into a well-thought-through communication strategy covered by the last three steps of my plan. At the end I will deliver a complete and easy-to-read document, for immediate use by management, communication, sales and other employees. I can also help with the implementation of your new communication strategy, and introduce you to the relevant people at events, awards and press. As a guide, a project like the above will take approximately two months, including a 3-hour team working session each week.


Local connections

Next to my services on positioning and growth strategy, I have assisted many global organizations, events agencies and brands with their activities in The Netherlands, using my network of agencies, brands, speakers, trade press and other connections. Over the last decade I have been helping out events and brands like Awwwards, Creative Social, FITC, Advertising Week, Digital Podge, The Next Web, Design Yatra, Adobe and Microsoft.


My clients

My clients include some of the leading creative businesses and entrepreneurs in the Netherlands. Amongst them are:

BERT_HAGENDOORN_2019_ERT5677_OK.jpg

Contact


Let’s work together!

Find out what I can do for you.

+31 (0)6 47262644        Contact

Contact


Let’s work together!

Find out what I can do for you.

+31 (0)6 47262644        Contact